Insights
Practical thinking on AI search and marketing that pays.
Plain-English articles for Australian businesses on AI search, SEO, paid media and measuring marketing by profit.
-
How Blanc Page works: it starts with two questions
Before any talk of websites, ads or AI, every Blanc Page conversation starts with two simple questions: what do you want to do, and what do you want…
-
What is marketing, really? A plain-English starting point
Marketing isn’t just ads, logos or Instagram. It’s everything you do to help the right people find you, trust you and choose you. Here’s what that means in…
-
From “I want more customers” to a goal you can measure
“More customers” is a wish, not a goal. Here’s a simple way to work backwards from what your business needs to a marketing goal with a number, a…
-
Who are your customers, and where do they look?
“Everyone” isn’t a customer. A short exercise to describe the people you most want to reach, the problem they’re trying to solve, and where they go looking for…
-
Your online presence, explained: website, Google listing, social and reviews
Your online presence is everything someone finds when they look you up. Here are the four places that matter most, what each one does, and a 30-minute self-check.
-
What makes a website work (it’s not just looking nice)
A good-looking website that doesn’t bring in enquiries is just an expensive brochure. Five things that make a business website actually work, and the common mistakes to avoid.
-
How people find businesses on Google: search explained simply
What actually appears when someone searches Google, what SEO means without the jargon, and a simple starter checklist for getting found.
-
What is AI search? How ChatGPT and Google’s AI choose who to recommend
More people now ask AI assistants for recommendations instead of scrolling through search results. What AI search is, how it decides which businesses to mention, and five things…
-
Social media for business: choosing your channel and what to post
You don’t need to be everywhere. How to pick one or two social platforms that suit your customers, what to post, how often, and how to tell if…
-
Paid ads explained: when paying for attention makes sense
Google and Meta ads can bring customers quickly, or burn money just as quickly. How paid ads work, when they make sense, how to think about budget, and…
-
Is it working? The few numbers worth watching
You don’t need a complicated dashboard to know if your marketing is working. Five numbers, the free tools that track them, and a 20-minute monthly review.
-
Putting it together: your first 90-day marketing plan
Everything from this series in one practical plan: what to do in your first 90 days, week by week, and how to know when it’s worth getting help.
Start with a blank page.
Want to know what AI search says about your business? Tell me where your marketing is today.